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RUNNING
ALONGSIDE:
B2B Marketing Expo Marketing Technology Expo Call & Contact Centre Expo Sales Innovation Expo

27 & 28

MARCH 2019


Show Dates: 27 & 28 March 2019, ExCeL London

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Masterclasses

Be sure to book your place as availability is limited and on a first come, first served basis. BOOK NOW HERE

workshop

Avoiding the Digital Marketing Trap Masterclass

There is currently a disconnect between Customer Relationship Management systems and Marketing Automation tools for B2B marketers – one that doesn’t arise for people in consumer marketing. This can create problems with disjointed understanding of the prospect, inaccurate data and ineffective marketing campaigns. But there is a way round this problem. The marriage between marketing and CRM can become more sophisticated, offering not just email tools and lead capture, but also website visitor tracking, sales engagement, surveys and marketing asset tracking – offering invaluable connections between B2B marketing goals and contact-centric marketing activity. Come to our Masterclass and find out more.

At A Glance

  • CRM and Marketing Automation mostly operate with separate databases. So how do you segment and target your B2B customers in CRM if all the lead gen tracking is elsewhere?
  • You can’t copy all the company-level profiling from CRM to Marketing Automation, so how do you avoid having to mess around in Excel or Business Intelligence tools?
  • Why have the headache of dealing with Business Intelligence tools for dashboards and KPIs when they should all be derived from your CRM database alone?
  • How much easier would your life be if B2B marketing data were all in one place?
dont miss

Schedule


Wednesday

  • 11:00 - Avoiding the Digital Marketing Trap
  • 12:00 - Avoiding the Digital Marketing Trap
  • 13:00 - Avoiding the Digital Marketing Trap
  • 14:00 - Avoiding the Digital Marketing Trap
  • 15:00 - Avoiding the Digital Marketing Trap
  • 16:00 - Avoiding the Digital Marketing Trap

Thursday

  • 11:00 - Avoiding the Digital Marketing Trap
  • 12:00 - Avoiding the Digital Marketing Trap
  • 13:00 - Avoiding the Digital Marketing Trap
  • 14:00 - Avoiding the Digital Marketing Trap
  • 15:00 - Avoiding the Digital Marketing Trap