Must-know email marketing trends for 2018

6 emerging email and marketing automation trends to help inform you 2018 email marketing communications strategy......
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Social media leaks: How to handle the aftermath

Social media. A blessing and a curse all within the same breath. You get to target your key demographic with little to no cost, but also run the risk of exposing...
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Twitter does a full 360 and goes #280

“Twitter is DOUBLING its character limit to 280.” “Who cares?” Well, since you asked…WE CARE. Because we work in digital marketing and it’s our job to care about things like character limits and...
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Struggling with Twitter? Go Organic!

With content fast becoming a part of all marketing strategies, a marketers time is now spent generating and planning all the crucial assets that are needed to increase brand awareness and...
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How artificial intelligence can improve customer experience

For some, artificial intelligence (AI) can seem like a mysterious entity. In this blog we’ll be looking at exactly what AI is (in layman terms), and more importantly how we can...
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Enhance customer experience with brand authenticity

78% of consumers don’t think brands are open and honest according to a study by authentic100. This is hardly surprising- consumers are overwhelmed by inauthentic and highly orchestrated communication on a...
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Are you using your customers as marketers?

The marketing industry is moving faster than ever and companies are struggling to keep up. However, some companies have already identified a new and successful approach to marketing - turning their...
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Elements of a Killer Landing page

Landing pages exist to serve one purpose: getting website visitors to move deeper into your website and hopefully enquire about your goods/ services. Below we've shared elements of a great landing...
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What is keyword ranking?

The Keyword Ranking metric measures your search engine rankings for targeted keywords, and analyses changes in that ranking over time. When it comes to search engine marketing, this is the quintessential...
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Content still rules!

In 1996 when Bill Gates famously coined the well used phrase ‘content is king’, not only was he making an accurate prediction for the future, but he was also setting a...
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Email campaign tracking with Google Analytics

A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics...
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Three Reasons Why You Should Look Towards Marketing Automation

Marketing automation is today's platform from which marketers are delivering their content. Here are three ways MA technology will bring a smile to your face. ...
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Differentiation for Retail brands is still possible

Everybody we know owns a mobile phone and uses it incessantly, almost obsessively, to do pretty much everything, wherever they might be. This reality we live in, is making us extremely...
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5 Reasons to Attend a Marketing Expo

Most networking happens on a local level, it’s just a matter of geographical convenience. However as even small businesses trade internationally now, Its important to network with people from as far...
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6 Good Reasons to Combine Your PR and Content Marketing Strategies

PR and content marketing share a common goal: to create a quality message related to our brand, relay and amplify. Because of this shared and common goal, there is much to...
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We built a Marketing A.I. and it’s scary

Protocol CEO talks about the journey to building a new virtual marketer Soto powered by Machine Learning...
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