What is keyword ranking?
The Keyword Ranking metric measures your search engine rankings for targeted keywords, and analyses changes in that ranking over time. When it comes to search engine marketing, this is the quintessential KPI, as it demonstrates the effectiveness of your website at getting ranked on the search engine results pages and attracting organic traffic.
The Keyword Ranking KPI is extremely helpful in pointing out the positive and negative impact of your SEO efforts, but it is limited in telling you why. It is extremely important to track this KPI alongside other SEO Metrics and KPIs to get a full understanding of your keywords. This analysis needs to be conducted at least once a month, and can help determine top performing pages, top converting keywords, and areas of your website that need to be optimised.
It’s vital to select appropriate keywords for your unique business or service, that actually have a search volume.
Look for keywords that have under 1000 searches per month and a competition level of under 40%, as this will ensure we get traffic to the website as quickly as possible.
When we are targeting keywords for a business, we tend to use a keyword planner tool like AdWords Keyword Planner.
There are a number of strategies to improve keyword ranking, and extensive research is a very important element to your digital marketing foundations, and where most businesses make mistakes. Guessing keywords is common place for most businesses, and is not good practice; you will waste time, effort and money.
Lastly, your keywords need to be present in your content. Spend about 35-40 minutes per page on your site. Take your time and do it properly in the first place, and it should just need small tweaks in the future.
It may seem at times that you’re writing for search engines, but to improve your keyword search ranking requires you making valuable content that people want to share, comment on, and source, which is a great way to amp up your SEO keyword ranking, and overall SEO traffic.
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