Adam Rubach is the UK Managing Director at Ogury, having been with the company since its launch in 2014. Adam has worked in the digital space for over 8 years, with companies such as Thomson Reuters, Criteo and Struq. His experience spans both supply and demand side from an adtech perspective and his current focus is very much within the mobile and data space.
The power of granular mobile data for B2C marketing strategy
In dealing with the inexorable shift in consumer habits from desktop to mobile, marketers need to be able to rely on tools that grant them a true understanding their audience. Ogury mobile insights and media targeting deliver just that. UK MD Adam Rubach will demonstrate an example analytics study suitable for B2C, highlighting the opportunities that true, granular mobile data can offer marketers in this sector and beyond.