Andrew Platt

Head of Client Services at M&C Saatchi Mobile

Andrew is Head of Client Services at M&C Saatchi Mobile, where he heads up the client teams running media across EMEA. M&C Saatchi Mobile is the leading specialist mobile-first media agency with a global footprint spanning Europe, America and Asia Pacific.

Andrew has over ten years’ experience in digital marketing, working at Carat and PhD before moving to M&C Saatchi Mobile. Andrew has specialised in performance across numerous channels throughout his time in the industry delivering award-winning campaigns across Mobile, Display, PPC and Social. He has worked on some high-profile clients including Amazon, Vodafone, Santander, John Lewis, Just Eat and Warner Brothers, amongst others.

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What is next for Mobile Marketing?

M&C Saatchi Mobile have been privy to the growth and proliferation of mobile marketing and advertising over the past decade, through the launch of the iPhone, the birth of apps, the arrival of Android, the demise of Blackberry, right up to today, with mobile now the default online gateway. Throughout this revolution, it has become increasingly important for brands to embrace mobile as part of a wider integrated marketing approach. Now, however, rather than simply being part of an integrated approach, mobile needs to lead it. So, what do marketers need to embrace to safeguard future success?