Dr Dave Chaffey
CEO & Co-Founder of Smart Insights
Dr Dave Chaffey (http://blog.davechaffey.com) is CEO and co-founder of Smart Insights (www.smartinsights.com), a digital marketing learning community that helps over 100,000 members businesses manage their online marketing activities to compete more effectively through practical guidance in Templates, Ebooks, Video Training, free blog posts and the weekly Digital Marketing Essentials newsletter. Dave is the author of 5 bestselling books on E-commerce including Digital Marketing: Strategy, Implementation and Practice and Emarketing Excellence. He is the author, with Rene Power of the Smart Insights guide to Brilliant B2B Marketing. He has been recognised as one of 50 marketing ‘gurus’ worldwide who has shaped the future of Marketing by the Chartered Institute of Marketing.
Taking your Marketing Automation to the next level
Many businesses aren’t taking full advantage of the opportunities of Marketing Automation to increase lead volume and quality. In this practical session bestselling author Dave Chaffey will explain how you can review your current marketing automation maturity and help you prioritise your future investment in the year ahead. Dave will use B2B examples of the latest techniques from different sectors to inspire you to improve your approach.