Glen Westlake

BrightTarget Ltd

Glen Westlake is on a mission to help B2B marketers maximise their impact on pipeline and contribution to sales. His ability to understand how new technology can be applied to business was first used to grow a business intelligence consultancy, which when he realised software services would replace consulting, he then employed a team of experts to build a predictive B2B marketing platform, replacing the need for human data analysis. This platform was featured by Gartner as an early leader in this space and was recently acquired by Sidetrade, a leading provider of predictive analytics solutions.

As a senior executive, with his roots in technology, sales and marketing, Glen brings a unique vision to how modern B2B marketers should leverage data to enhance their customer’s experience whilst optimising corporate profits.

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Supercharge Your B2B Sales and Marketing Funnel with Predictive Analytics

Learn more about best practice and successful deployments of Artificial Intelligence (AI) and specifically predictive marketing analytics with machine learning capability. I go beyond the hype to explain what AI, Predictive Analytics and Machine Learning is; how it works and why it is perfect for B2B, exploring the four most popular use cases having the biggest impact on B2B marketing effectiveness and ROI, supported by case studies and performance metrics.