Jayne Mayled is Managing Director of True Story, a creative agency for retailers and brands. Having spent more than 20 years client side in a variety of marketing, communications and commercial roles for both brand and retail, she took over True Story 10 years ago. Jayne now heads up a team of around 80 strategists, marketers and design and language specialists, providing multi-discipline services to high street names and small independents alike. Jayne is also founder of White Hot, a new specialist haircare range for women who love their white and grey hair.
Talk to me like a grown up
Almost 80% of over 50’s think they’re patronised by brands and advertisers. From our experience working with retailers and brands across sectors such as home, healthcare and beauty and with a brand of our own specifically targeting ‘old people’, we discuss the magic and logic needed to build authentic and profitable relationships with these ‘invisible’ customers.