Stephanie Burton is the Director of Product Marketing at Campaign Monitor. Her background focuses on go to market strategies and research for new products, companies and market opportunities. Her extensive experience in data, analytics and digital marketing have provided her with a very scientific approach to building relationships with consumers via email, and introduced an obsession for testing and measuring the impact of new tactics. She previously ran product marketing at GoodData, where she worked with a wide range of Enterprise brands to create strategies for monetizing their data and creating new revenue streams for their businesses.
5 Tips to Supercharge Your Email Personalization
Without a clear and concise data-driven marketing strategy, a company lacks the ability to effectively acquire, organize, analyze and translate customer information into actionable insights. Email marketing company Campaign Monitor and Ascend2 recently partnered to field the Data-Driven Marketing Strategy Survey. In this session, you’ll hear about the results — and how to put them to work in your own marketing strategy.