Stuart Payne and Rory McCoole
Stuart Payne is Sales and Marketing Director for Webmart whose aim is explore the appropriate channels to drive ROI for clients. Stuart has vast amount of experience in driving sales as a result of improving marketing processes for clients in a variety of industries and continues to challenge these approaches for Webmart’s customers.
Rory McCoole is Creative Director at Webmart who heads up the creative services delivered for clients. Rory has a wealth of expertise and heaps of creativity honed by working with some of the hottest high street brands. He provides Webmart’s clients with sound creative advice and put together fantastic proposals in order to add competitive advantage for clients.
Blurring the lines between digital and print marketing
As consumer shopper behaviour changes and customers move from instore to digital to print and back again; we show trends, theories, research, innovation (SaaS) and case studies that maximise sales through omni-channel marketing. The talk will discuss how analog marketing creates cut through in a digital environment. The talk will focus on data profiles and insights combined with creativity, customer engaging, affinity, creativity, multiple channels and show how relevancy and timeliness can increase and maximise results. We will showcase case studies with practical applications and prove the benefits of omni-channel marketing and ROI.