Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London. Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the National Trust, Nationwide Building Society, Nokia and the UK Government’s Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. Since leaving he has provided training and consultancy to some of the UK’s leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.
How to write B2B copy without being boring
You might think that your industry is boring, but your customers don’t. That’s why you can improve your copy by understanding what it is that gets your readers tuning in. In this session you’ll learn how to enrich your content with copywriting techniques that truly engage your audience, no matter how ‘dry’ the subject matter. Use elements of storytelling, rich metaphors, personalisation and more to bring your copy to life.