The IDM Training Academy
For more than 30 years the IDM has existed to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top. We've become the trusted training partner for hundreds of leading brands from over 30 countries and have trained over 100,000 delegates. Now, as part of the DMA Group, we are the largest marketing association in Europe.
From foundation to advanced level, we have the cutting-edge content, world-class tutors and advanced delivery platforms that will help you prepare for your future.
At B2B Marketing Expo 2018 we will be running our popular IDM Training Academy again, featuring bite-size sessions from our industry experts.
Wednesday 21st March
Thursday 22nd March
10.30 - 11.15
Whether you’ve decided on legitimate interests or consent, there’s still time to protect your ‘position’. Privacy Notices can be checked and changed, critical suppliers assessed, and balancing tests and impact assessments filed! Join IDM tutor Duncan Smith for your ‘T-minus 10 and counting’ checklist.
11.30 - 12.15
David Hearn F IDM
B2B marketers are now responsible for a greater part of the sales cycle and are subject to considerably more scrutiny. This has led to anxiety around the consideration phase of the B2B customer journey. In this session we’ll be exploring how can we deliver the sales-qualified leads that are demanded of us and how to prove the effectiveness of our nurturing strategy.
14.30 - 15.15
B2B Marketing Essentials; from GDPR and understanding your markets to customers, planning, and building campaigns that deliver results. A quickfire overview of the essential steps that you need to take to help you plan and ensure the success of your B2B marketing activities.
15.30 - 16.15
This session will explore ways in which digital marketers can meet the disruptive challenge of automated and machine learning systems, by finding new ways to increase personal productivity. Along the way, this session will also explore the nature of mix and match roles in streamlined workflows and systems designed to cope with the demand for instant gratification among consumers, the impact of zero-based budgeting, mutating client agency relationships, and the rise of real-time micro marketing machines.
16.30 - 17.15
This session will provide a beginner’s guide to programmatic media buying; looking at how the channel has evolved and why advertisers are moving 80% of their budget into programmatic.