Theatre 20

Theatre 20

Wednesday 21st March

Thursday 22nd March

speaker

11.00 - 11.30

Rupert Adam

Get the most out of Email Marketing and Automation!

Using research commissioned by Emailcenter, this seminar will give you an insight in to how marketers are currently using their email marketing and automation platforms plus providing some fresh ideas and strategies to help you to maximise this powerful channel.

speaker

11.45 - 12.15

Art Stavenka

Enhancing brand awareness using 3D technology

Assisting brands to stand out amongst their competitors by using 3D holographic images which appear to float in mid-air, attracting consumer attention and increasing their desire to engage.

speaker

12.30 - 13.00

Jayne Mayled

Talk to me like a grown up

Almost 80% of over 50’s think they’re patronised by brands and advertisers. From our experience working with retailers and brands across sectors such as home, healthcare and beauty and with a brand of our own specifically targeting ‘old people’, we discuss the magic and logic needed to build authentic and profitable relationships with these ‘invisible’ customers.

speaker

13.15 - 13.45

Barbara Bazzoli

New Country Discovery Process

When planning to expand your business to other countries, it is crucial to research which market has the highest chances of success. Barbara will present a case study of how we helped one of our clients discover a new market using some simple techniques and popular digital marketing tools.

speaker

14.00 - 14.30

Bankim Chandra

How to Start a Technology Company

Bankim will reveal the vital ingredients needed to start a technology company; the right staffing mix; the technologies that will give you quick wins with clients; and how to start marketing services. From just five developers, Dotsquares has now grown to over 650 developers working from state-of-the-art facilities for corporates and government alike.

speaker

14.45 - 15.15

Howard Thompson

Making sense of marketing attribution

As the number, range, and type of marketing channels has evolved over the years so has the number of ways to measure marketing activity. Whilst each channel has its own method of understanding return on investment they rarely relate to an overall strategic understanding of the overall marketing mix. It is time to look at ways of unifying the tactical campaign reporting methods and get your single “sale” view.