Theatre 21

Theatre 21

Wednesday 21st March

Thursday 22nd March


11.00 - 11.30

Vanessa Hunt

How to Achieve Healthier Results on Facebook Using Organic Reach

Don’t fling any more of your budget at Facebook ads until you’ve heard Vanessa Hunt’s tips on crafting unique content that makes followers want to respond. The best posts inform us, entertain us or surprise us. Learn how the author of Facebook Inspiration incorporates everyday details to create unusual content, in order to determine those posts that are the best candidates for boosting or future advertising.


11.45 - 12.15

Ronni K Gothard Christiansen

Beyond Account Based Marketing: Engaging the Unknown User

ABM is a crucial tool for making digital user experiences personal and meaningful, but it also has limitations, and users outside of the account ecosystem are often ignored entirely. Engaging those unknown users requires a different approach, one where you use native behavioural data and predictive modelling to meet them on their own terms and gently guide them down the path towards conversion.


12.30 - 13.00

Ben Weston

What voice search means for SEO in 2018 and beyond

In 2017, we saw the first decline in clicks on Google mobile and desktop and a sharp increase in searches with virtual assistants like Siri, Cortana and Alexa. By 2020, many are predicting that half of all worldwide searches will be conducted through a virtual assistant. What does this mean for your SEO strategy and how can you adapt your online marketing for the new age of search?


13.15 - 13.45

Hermione Ireland

Elevating engagement and loyalty through innovative digital rewards

The digital rewards landscape is an untapped haven of consumer interaction. By leveraging new technologies, we can uncover valuable opportunities to boost brand equity.


14.00 - 14.30

Darshan Patel

The Importance of Digital Marketing in Today’s Social Climate.

A short seminar on the importance of digital marketing. Exploring methods of pay per click and search engine optimisation to social media marketing and web design and development to name but a selection. If you have not yet made the leap to marketing on digital platforms, come and listen to our best tips for increasing your ROI!


14.45 - 15.15

Chris Archibald

The criticality of small businesses to the success of GDPR

Focusing on the importance of small businesses to the success of GDPR for UK plc, we will consider the challenges in achieving a true step change in managing personal data. We will also describe the opportunities we believe the GDPR presents, and discuss our perspectives on how we believe we can collectively achieve success.


15.30 - 16.00

Gareth Davies

The Future of Mobile Messaging

A glimpse into the future of mobile messaging and by extension, mobile marketing. This seminar will examine current, and new messaging technologies (SMS, OTT, WhatsApp, RCS, Facebook Messenger) and the impact they will have on the mobile experience for consumers and how businesses and organisations can utilise them in their marketing strategy.